If your Facebook ads are getting clicks but not turning into leads or inquiries, the problem is not always the ad itself. A lot of service-based businesses assume low performance means they need better creative, a bigger budget, or a new audience. Sometimes that is true. More often, the issue sits deeper in the customer journey. When the offer is unclear, the landing page is weak, or the follow-up is missing, ad spend tends to expose the gap faster. The traffic is doing its j