Privacy Policy

1. Information We Collect

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We may collect the following types of information:

a) Personal Information

• Name

• Email address

• Phone number

• Business name and role

• Billing and payment-related information. Payment details are processed by third-party payment processors; we do not store full credit card numbers.

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b) Business Information

• Company details

• Marketing data shared by clients for advisory purposes

• Website, campaign, or performance information voluntarily provided by clients

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c) Website & Technical Information

• IP address

• Browser type

• Device information

• Pages visited and interactions (via analytics tools)​​

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2. How We Collect Information

Information is collected when you:

• Contact us via email or website forms

• Engage our consulting services

• Subscribe to communications

• Visit our website

• Provide information voluntarily during advisory engagements

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3. How We Use Information

We use information to:

• Provide and improve our consulting services

• Communicate with clients and prospects

• Prepare proposals, strategies, and recommendations

• Process invoices and payments

• Meet legal and regulatory obligations

• Maintain internal records and business operations

We do not sell or rent personal information.

 

4. Use of AI and Automated Tools

We may use artificial intelligence (AI) tools and automated systems to support our services and internal operations, including but not limited to:

• Drafting marketing content and strategic recommendations

• Data analysis and performance insights

• Workflow efficiency and documentation support

Where subcontractors support delivery, they are required to follow confidentiality and data-handling expectations consistent with this Privacy Policy.

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Important Clarifications:

• AI tools are used as assistive tools only

• All outputs are reviewed, refined, and validated by a human advisor

• We do not input highly sensitive personal information (such as government-issued IDs, health records, or financial account credentials) into AI systems

• Client data is used only in accordance with this Privacy Policy and applicable agreements

 

5. Client Responsibility for Shared Data

Clients are responsible for ensuring they have the legal right to share any data provided to us, including customer, prospect, or third-party information.

We do not independently verify the legality of data supplied by clients.

 

6. Disclosure of Information

We may disclose information:

• To trusted third-party service providers and subcontractors (including contractors supporting service delivery such as marketing assistants, designers, copywriters, developers, or analytics support) strictly as needed to operate our business and deliver services (e.g., email, hosting, project management, analytics, payment processing, and service fulfillment).

• When required by law, regulation, or court order.

• To protect our legal rights or comply with legal obligations.

Where applicable, we require service providers and subcontractors to use personal information only for authorized purposes and to maintain appropriate confidentiality and security safeguards.

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7. Data Storage & Security

We take reasonable administrative, technical, and physical safeguards to protect information, including:

• Secure cloud-based tools

• Access controls

• Limited data retention

• Password and account protections

However, no system can be guaranteed 100% secure.

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7A. Service Providers & Cross-Border Processing

We may use service providers and subcontractors located in Canada or other countries to help operate our business and deliver services. As a result, personal information may be processed or stored outside your province/territory or outside Canada. When information is processed outside Canada, it may be subject to the laws of the jurisdiction where it is processed, and may be accessible to law enforcement or government authorities in accordance with those laws.

 

We take reasonable steps to ensure that service providers and subcontractors handling personal information maintain appropriate safeguards and confidentiality obligations.

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8. Data Retention

We retain personal information only as long as necessary to:

• Fulfill the purposes outlined in this policy

• Meet legal, accounting, or contractual requirements

Information is securely deleted or anonymized when no longer required.

 

9. Access & Correction

You may request:

• Access to your personal information

• Corrections to inaccurate or incomplete information

• Withdrawal of consent (subject to legal or contractual restrictions)

Requests can be made using the contact information below.

 

10. Cookies & Analytics

Our website may use cookies or similar technologies to:

• Improve user experience

• Understand website usage

• Measure performance

You may adjust browser settings to disable cookies, though this may affect website functionality.

 

11. Third-Party Websites

Our website or communications may contain links to third-party sites. We are not responsible for their privacy practices.

 

12. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted with a revised “Last updated” date.

 

13. Contact Information

For privacy-related questions or requests, contact:

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JW Digital Marketing Advisory
Ontario, Canada
 

📧 Email: jamie@jwda.ca
📞 Phone: 1 (705) 427-1858

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