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Case Studies
These case studies highlight how clarity-first strategy turns marketing efforts into measurable outcomes. Each project focuses on aligning messaging, audience intent, and systems—so growth is intentional, sustainable, and built to support long-term business goals.
Workshop Event Registration · Lead Generation
Hollie Crome · Hormone Nutritionist
Objective
Build audience momentum, grow the email list, and warm prospective clients through a low-barrier, multi-day free experience.
Client-led execution and industry/technical messaging, supported by JW/DA through strategy, direction, creative guidance, and review/QA.
Approach
Mapped a full-funnel Meta ads strategy with video engagement to introduce core pain points, followed by a lead generation campaign optimized for challenge registrations. Provided messaging guidance centered on validation and clarity, while maintaining strong alignment between ads, landing page, and follow-up experience.
Result
Generated strong registration volume in a compressed timeframe and built high-quality warm audiences (video viewers, engagers, page visitors) that could be reused for future campaigns and long-term nurturing.
In-Person Event · Ticket Purchases
Hollie Crome · Hormone Nutritionist
Objective
Drive ticket sales while filling the room with highly qualified prospects for long-term health services.
Approach
Shifted from boosted posts to a conversion-focused funnel by auditing the full customer journey—from campaign objectives and targeting to landing page clarity and conversion tracking. Recommended specific message-match improvements between ads and landing page to reduce friction and support confident purchasing decisions.
Result
Sold out 30 tickets in under 30 days. Conversion performance exceeded benchmarks, with sales capped only by venue capacity and event timing—not funnel performance. The event attracted highly aligned prospects, supporting strong long-term client potential beyond the event itself.
Looking for clarity in your own marketing?
These projects reflect a thoughtful, staged approach—designed to support real business goals, not just short-term metrics. If you’re exploring how clarity, structure, and intentional strategy could support your business, I’d be happy to start the conversation.